There's no doubting Alexa Chung's influence as the quintessential advocate of that very 'London' mishmashed way of dressing: she is constantly both prim and grunge, designer and high street, masculine and feminine, simple and variated.
Approached by the modelling agency Storm at Reading Festival when she was 16, Alexa has since appeared on the frows at various Fashion Weeks, featured on countless Best Dressed lists, graced the covers of Vogue, Elle and Harper's Bazaar, seen her eponymous Mulberry bag instantly become one of the most recognisable It-bags, and even designed her own line in collaboration with Madewell.
She consistently wears incongruous items together to create her particularly individual sense of style: ball gowns with woolly jumpers, masculine tailoring with girly bows, smart dresses with quirky accessories. An exponent of the messy bedhead hairstyle, she always wears lashings of eyeliner no matter the occasion which adds to her nonchalant couldn't-care-less attitude.
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