|Burberry is famed for it's distinctive trench coat, invented by its founder Thomas Burberry|
However Christopher Bailey - ex-Gucci designer - was appointed as creative director in 2001 and chief creative officer in 2009, and together with Burberry CEO Angela Ahrendts Bailey has transformed and modernised the heritage brand.
|Watson and Redmayne in their respective campaigns|
Burberry's marketing strategy has been to harness the joint powers of social media and celebrity culture: modelling stints from celebrities such as Emma Watson and Eddie Redmayne have exponentially improved Burberry's profile among the youth demographic both in the UK and abroad, and is considered one of the most successful fashion brands on sites such as Facebook (12 million 'likes'), Twitter (1 million followers), and Youtube (14 million views)
|Burberry Prorsum A/W 2012 show finale|